Temporarily the Langford Ink website is being hosted here. It's my own blog...you can read my story if you check out the archives. Soon Langford Ink will be hosted at www.langfordink.com. Watch this space and get redirected there when it's ready.
So is a blog the right place to have a company website? Good question. The immediate answer is probably 'no' but I'm game to experiment. Recently I've been encouraging some of my clients to look at the potential of blogging websites where they can engage more directly with their audience. Personally I've enjoyed and learned a great deal from the blog components on other business websites: web design, graphic design, marketing consultancy - I love being able to tap into the experiences of other professionals. For one thing, a blog site brings a human element to the business transaction; it shows there's a real-life person behind the brand who really cares about the service they provide.
Langford Ink is nothing if not human. My aim is to dismantle the corporate speak that so often drowns the concept of marketing. Really, marketing is just about showing your best angle to the right people, whilst highlighting what makes you different. There's no reason why we have to dress it up in fancy clothes.
For those small businesses who are new to marketing, I help strip away the fear often experienced when embarking on promotional activities. This 'fear' can obstruct you from finding tailored marketing solutions so that you risk settling for second best. I will guide you toward a professional solution within your budget, with some gentle education along the way.
For those who are experienced in marketing but time poor and perhaps wary of overspend in this area, I offer a sensible, down-to-earth marketing service. No jargon, I promise. First of all, I listen to you. You know your business better than I do. You might just need an objective viewpoint to get you started. And you you might find that having someone trustworthy and external to the business is exactly what you need to help your business grow.
I provide general marketing management, from consultancy and planning to day-to-day administration. I organise good graphic design, full branding programmes, signwriting and web solutions. I offer print management and copywriting. I give fair quotes and I'm realistic about budgets and timescale. I deal direct with associated marketing and promotional contacts to make sure my client is getting the best deal.
I don't know all the answers, but I always know where to look.
